Monetize Your Website with Ads

It is a skill to monetize your website, and choosing the right ad partner is a big part of it. On my journey with Sew Much Moore, I’ve transitioned from Google AdSense to Monumetric, and the impact on ad management and revenue has been substantial. In this article, I’ll take you through the main dashboard of Monumetric to explain what different measurements mean and how they can be crucial for your website’s success. If you’ve ever wondered about the effectiveness of your ad placements or how to interpret your website’s ad performance, this is for you. Stay tuned till the end where I’ll share more about my experience with Monumetric and why I chose them for my Sew Much Moore website.

Let’s take a look at a very recent snapshot of my earnings page. You can see some tall spikes on the left followed by some shorter spikes on the right. The majority of this pertains to my email marketing strategy. but you can see when I have traffic on the website that my earning potential is better. So let’s take a look at what some of these metrics mean.

Boosting your earnings, smartly

Monetizing a website isn’t just about placing ads; it’s about being smart with your strategy. Here’s a little insight from our recent experience at Sew Much Moore. Over a week, we saw our ad revenue climb to $90.26.

We noticed something interesting too – our earnings peaked on days we sent newsletters. It’s a clear sign that engaging with our audience directly impacts our ad income. But here’s the kicker: we once used a newsletter to direct folks to a sales page, not our usual ad-filled site. Why? Because sometimes the goal isn’t just about ad clicks; it’s about making sales. It’s all about finding that sweet spot between earning from ads and pushing for direct sales.

Balancing Impressions

In website monetization, the number of displayed ads, known as impressions, is key. For Sew Much Moore, we saw a telling example of this with 238,806 impressions in just a week. This high count is more than just numbers; it reflects real engagement. But here’s the thing: increasing impressions isn’t about adding fluff. It’s about providing thorough, detailed content that naturally keeps readers engaged.

When I write an article, especially tutorials, it’s packed with useful details, not filler. That’s why I might place a YouTube link at the bottom – it’s part of giving comprehensive information, not just a tactic to increase ad views. More content depth means readers stay longer, leading to more ad impressions. It’s a win-win: readers get the valuable info they need, and the site earns more from ads.

Leveraging Pageviews

Pageviews are much more than a number; they’re a reflection of how users interact with your content. A high pageview count, like our 16,975 at Sew Much Moore, doesn’t just mean people are visiting our site – it shows they’re actively engaging and craving more. This engagement is key, not just for ad revenue but also for building a loyal audience.

What makes pageviews especially valuable is the opportunity they present. High pageviews indicate that readers are looking for more, and smartly placed links within articles can guide them to additional, related content. This isn’t about maximizing ad revenue alone; it’s about serving your readers with quality information in digestible, bite-sized chunks. By strategically linking to other articles, you can enhance the user experience, encouraging readers to explore more topics while subtly increasing pageviews. For instance, I would recommend that you go read my article about ChatGPT! Each additional article read means more than just another ad impression; it’s a step towards establishing Sew Much Moore as a go-to resource for quilters and sewers.

Understanding RPMs Made Easy

Let’s dive into a fun topic called RPM, which means Revenue Per Mille. ‘Mille’ is just a fancy way of saying ‘thousand.’ So, RPM is all about the money we make from ads on Sew Much Moore.

Imagine if a thousand people come to look at our pages. For every thousand views, we earn $10.86. That’s our Pageview RPM. It’s counting every page people see. Then there’s Session RPM, which is a bit like counting every visit to our site. For every thousand visits, we get $11.75.

Here’s the cool part: the more people we have visiting our website and seeing our pages with ads, the more money we make. It’s simple – more visitors mean more eyes on the ads, and that means more earnings for us. Both Pageview RPM and Session RPM help us keep track of this and show us how we can make our website even better.

Recap on Monetizing your Website

In wrapping up, the journey to monetizing a website like Sew Much Moore is filled with learning and strategic decisions. From understanding the importance of engaging content to deciphering the nuances of RPM, it’s all part of the adventure. My switch to Monumetric has been a pivotal part of this journey. Their exceptional customer service and flexibility in ad management have been instrumental.

They’ve aided in website overhauls, helped optimize ad placements for aesthetics, and even allowed for ad removal on select pages to keep the focus on content. This approach aligns perfectly with our goal of not just boosting ad revenue, but also providing a distraction-free, value-rich experience for our readers. If you’re on a quest to find an ad partner that respects both your content and your revenue goals, Monumetric comes highly recommended from us at Sew Much Moore. Remember, successful monetization isn’t just about numbers; it’s about crafting a balance that benefits both you and your audience.

~Nicole